We process every image to bring out the full detail of the original scene, and we do what we reasonably can to make the property look its best. That might include enhancements to the featured exterior shot that make the sky a deeper shade of blue and the grass a little greener (like after it rains).
However, we do not “Photoshop” images to remove flaws or do anything that would be construed as misrepresenting the condition of the property. For example, a worn spot in the carpet will have to stay. We try not to exaggerate flaws, but we don’t remove them from the images. On the other hand, if there are underground utility marker flags in the lawn, we can remove those (upon request) since they are only temporary and are likely to be gone before prospective buyers arrive for a showing.
When it’s appropriate and circumstances allow, we can do more extensive retouching that substantially alters an image. For example, we could remove a neighbor’s car or garbage can from the street in front of a house. We can do some “virtual staging” of an empty room to help prospective buyers visualize how it might look with furniture in place. We can also simulate a twilight effect on an exterior shot taken during the day. (It works well on some images, others not so much.)
Image post-processing and minor touch-ups are included in our standard pricing. Virtual Staging and other more extensive retouching are extra-cost items that also add to the turnaround time for the images.