A Walkthru Video is just what it sounds like. We walk through the property with a stabilized video camera following the path that a potential buyer would traverse during a showing. We trim out the hallways, back-tracking, and may even skip less interesting rooms to keep the video short. A Walkthru is a brief, objective view of the property.
A Cinematic Video is a short movie designed to capture the “feel” of the property and help potential buyers visualize the experience of living there. The video incorporates cinematic camera moves and other techniques to add interest and visual appeal as it reveals rooms and features of the property. It may also include clips showing the location, the surrounding neighborhood, and the lifestyle afforded by the property. It’s a way to “sell the sizzle, not just the steak”.
It’s best to keep most videos short — a minute or so for a Walkthru, two to three minutes for a Cinematic Video. Therefore, you’ll probably want us to stick to the main rooms of the house rather than attempting to enter and show every room. After all, the goal is to entice potential buyers to schedule a showing, not to show every detail of the property in the video.
The third video option is a complete Online Showing. We take the camera through every room and show all the key features as the agent narrates. This is a longer video that far exceeds the attention span of the typical online viewer, but it might be appropriate when marketing to a select clientele of out-of-town buyers who aren’t available for an in-person showing.