In a word, QUALITY.
Like many products and services, you can choose to get photography done FAST, CHEAP, or GOOD. Pick two of those factors, but be prepared to compromise on the third. We emphasize quality, delivered in the fast turnaround that REALTORS need. It takes a lot of effort and experience to produce the quality that we deliver, and doing that at a bargain basement price simply isn’t a sustainable business model.
Our prices may not be the lowest, but they still represent a good VALUE, and are an affordable portion of the marketing budget for most properties. Remember that today’s buyer almost always starts their search online and their first impression of a property is formed from viewing the photographs. Higher quality images create a subliminal expectation that the property is also higher quality, which has been shown to lead to faster sales at higher prices. Consequently, spending more on quality photography can yield an excellent return on that investment.
Based on the listing photos we see, some other photographers must be prioritizing fast and cheap, and letting quality suffer. Their quality may be better than what an agent can do with a cell phone camera, but it’s nowhere near what it could be.
Ask yourself if “better than bad” or “just good enough” is really good enough for your client and the property you’re selling? If your goal is to deliver quality service to your client, you need quality photography.